Effective Date: 14/11/2024

1. Introduction

Welcome to Private Luxury Property (“we,” “our,” “us”). We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.privateluxuryproperty.co.uk or use our services. This policy complies with the General Data Protection Regulation (GDPR).

2. Information We Collect

2.1 Personal Data: We collect personal data that you provide to us, such as your name, email address, phone number, and other contact details.

2.2 Client Data: In addition to personal data, we may collect detailed information related to property transactions, including financial information and other sensitive personal data.

2.3 Usage Data: We automatically collect information about your interaction with our website, such as IP address, browser type, pages visited, and the time and date of your visit.

2.4 Cookies: We use cookies to track your activity on our website and hold certain information. Cookies are files with a small amount of data that are stored on your device. Please see our Cookies Policy for further information on how we use cookies.

3. How We Use Your Information

3.1 To Provide and Maintain Our Service: We use your information to deliver our services, process transactions, and manage your account.

3.2 To Improve Our Services: We analyse the data to understand user behaviour and preferences, which helps us to enhance our services and offerings.

3.3 To Communicate With You: We use your contact information to send you updates, newsletters, marketing materials, and other information related to our services. You can opt-out of these communications at any time.

3.4 Marketing and Communications: We may use your contact information to send you property updates, newsletters, and other marketing materials related to our services. You can opt-out of these communications at any time.

3.5 Legal Basis for Processing: We process your personal data based on your consent, the necessity to perform a contract with you, compliance with legal obligations, protection of your vital interests, performance of a task carried out in the public interest, or our legitimate interests.

4. Sharing Your Information

4.1 With Service Providers: We may share your information with third-party service providers who perform services on our behalf, such as payment processing, data analysis, and customer service.

4.2 For Legal Reasons: We may disclose your information if required by law or in response to valid requests by public authorities.

4.3 International Data Transfers: We ensure that any data transferred outside the UK or EEA is adequately protected through standard contractual clauses or other approved mechanisms.

4.4 Third-Party Services: We may share your information with third-party service providers involved in the property transaction process, such as photographers, surveyors, and legal firms, ensuring they comply with our data protection standards.

4.5 Data Collection During Viewings: We may collect information from visitors during property viewings or open houses to follow up on interest and manage appointments.

5. Security of Your Information

We use administrative, technical, and physical security measures to protect your personal data. However, no method of transmission over the internet or method of electronic storage is 100% secure.

6. Your Data Protection Rights

Under the GDPR, you have the following rights regarding your personal data:

• The right to access – You have the right to request copies of your personal data.
• The right to rectification – You have the right to request correction of any inaccurate information.
• The right to erasure – You have the right to request that we delete your personal data.
• The right to restrict processing – You have the right to request that we restrict the processing of your personal data.
• The right to object – You have the right to object to our processing of your personal data.
• The right to data portability – You have the right to request the transfer of your data to another organisation or directly to you, where technically feasible.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.

8. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page with an updated effective date.

9. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at:

• Email: [email protected]
• Address: 12 Old Bond Street, Mayfair, London, W1S 4PW